Valued Opinions is a user-friendly survey site that offers decent rewards relative to the time you invest. If you're looking to earn gift cards by sharing your thoughts, it’s a solid option. However, if your goal is to earn actual cash, you might want to consider alternative platforms.
The site promotes itself as a place where members can earn by giving feedback on various topics. But is Valued Opinions truly legitimate—or just another online scam to avoid?
Before signing up for any survey site, it’s essential to do your homework. While some platforms offer genuine ways to make extra money and voice your opinion, others can be a total time sink with little to no reward.
This review breaks down everything you need to know about Valued Opinions, helping you decide whether it’s a worthwhile choice or one better left alone.
What Is Valued Opinions and How Does It Work?
Valued Opinions is operated by Dynata Global, formerly known as Research Now—a well-established market research company founded in 1999. With years of industry experience, Dynata runs multiple survey panels across the globe and is a trusted name in the field.
The platform is also affiliated with reputable organizations such as the Marketing Research Association(MRA), which adds to its credibility.
So yes—Valued Opinions is a legitimate survey site where you can earn rewards for sharing your opinions. However, just because it’s a trustworthy platform doesn’t automatically mean it’s the best fit for everyone.
Let’s dive into what the site actually offers to help you decide whether it’s worth your time.
How Valued Opinions Surveys Work
Valued Opinions keeps things simple—it primarily offers paid surveys, and the platform is easy to use even for beginners. Once you sign up and confirm your email, you can start earning by completing surveys right away.
To increase your chances of receiving more surveys, it’s recommended to fill out your member profile after logging in. This includes questions about your gender, interests, lifestyle, and preferences. While you won’t earn rewards for completing this profile, it helps the platform match you with more relevant surveys.
You can still take surveys without filling out the profile, but you may receive fewer invitations.
Valued Opinions generally provides a solid number of paid surveys, and in some countries, you might even get new opportunities daily. The payouts are fair, especially when compared to other survey sites, making it a decent way to earn rewards for your time.
Once you’re a member, survey invitations are sent to your email. However, it’s also worth logging into the site regularly—some surveys may appear in your account before they’re emailed to you.
Each available survey shows the estimated time, topic, and reward upfront. You’re free to choose which ones you want to complete—there’s no obligation to participate in every survey offered.
The site layout is straightforward. The main dashboard displays available surveys, while other tabs let you view your rewards, earned badges, and general platform info. It’s all neatly organized and easy to navigate, so you can quickly find new opportunities and track your progress.
Earn More with Diary Studies and Focus Groups
While paid surveys are the primary earning method on Valued Opinions, the platform occasionally offers other opportunities—namely, diary studies and focus groups.
Diary studies typically involve recording information or feedback on a specific topic over several days. Focus groups, on the other hand, are structured group discussions where participants share their opinions on a subject in a more interactive setting.
These options require a bit more time and effort compared to standard surveys, but the rewards are usually higher. In fact, many users find focus group participation both enjoyable and financially worthwhile.
If you're invited to join a diary study or focus group, you’ll always be informed about the topic, the time commitment, and the compensation in advance. That way, you can easily decide whether it’s a good fit for your schedule and interests.
In short, when these higher-paying opportunities come your way, they’re definitely worth considering.
Valued Opinions Badges and Membership Levels
In addition to paid surveys and occasional studies, Valued Opinions features a membership system known as badges. These badges reflect your activity level and earning progress on the platform, offering both motivation and extra rewards.
There are five badge levels: Bronze, Silver, Gold, Platinum, and the highest, Diamond. Each level is unlocked as you reach certain earning milestones. For instance, moving from Bronze to Silver typically requires earning around $10—though the exact amount may vary by country. To achieve Diamond status, you’ll need to accumulate roughly $75 in total earnings.
Originally, these badges were purely symbolic, serving as a visual indicator of your participation. However, the system has been updated to include real benefits. Now, your membership level can earn you weekly bonus rewards, with the Diamond badge offering up to a 10% bonus on your weekly earnings.
This new incentive makes consistent participation more rewarding and adds extra value for loyal users of the platform.
How Valued Opinions Pays You
One of the most important things to consider with any survey site is how you’ll receive your rewards. On Valued Opinions, you earn money in your local currency each time you complete a survey.
Instead of direct cash payments, your earnings can be redeemed for gift cards. The available gift card options vary by country, but common choices include Amazon, KFC, Zalora, Flipkart, TakeALot, Debenhams, and even charitable donations to UNICEF.
In most regions, you’ll find a solid selection of popular and useful gift cards to choose from.
The minimum payout threshold also depends on your location, but it typically falls between $10 and $20. Compared to many other survey sites, this is a fairly reasonable limit, making it easier to reach your first reward.
How Much Can You Earn with Valued Opinions?
Before signing up for any paid survey site, it’s important to set realistic expectations. Platforms like Valued Opinions aren’t designed to replace a full-time income—but they can be a simple, low-effort way to earn a bit of extra money or rewards online.
Valued Opinions provides a decent number of survey opportunities, and many users find the topics both relevant and engaging. However, like most survey sites, you won’t qualify for every survey. It may take some trial and error—and a bit of patience—to find surveys that match your profile.
This is completely normal and something to keep in mind so you don’t get discouraged early on.
To boost your overall earnings, consider joining other reputable survey platforms alongside Valued Opinions. This gives you access to more opportunities and helps you make the most of your time.
Can You Use Valued Opinions on Mobile?
Although Valued Opinions doesn’t offer a dedicated mobile app, you can still use the platform on your smartphone or tablet without issues. Most survey invitations are sent via email, so as long as you can access your inbox, you can start taking surveys on the go.
The website is mobile-friendly and functions smoothly on most screen sizes. While not all surveys are perfectly optimized for mobile use—meaning you might occasionally need to zoom or scroll more than usual—the overall mobile experience is solid and convenient.
So even without an app, Valued Opinions remains accessible and easy to use from your mobile device.
Who Can Sign Up for Valued Opinions?
Valued Opinions is available in approximately 20 countries, including the United States, United Kingdom, Australia, Ireland, India, Singapore, South Africa, Thailand, Indonesia, New Zealand, Hong Kong, and Malaysia.
To find out if the platform accepts new members from your country, simply click the join button on their website. It will show you whether registration is currently open in your region.
If Valued Opinions isn’t available where you live, don’t worry—the parent company, Dynata, also operates other trusted survey platforms like Opinion World and Opinion Outpost, which may be open to users in your country.
Is Valued Opinions Support Helpful?
While most users won’t need much assistance, it’s still important to know that Valued Opinions offers customer support in case questions or issues arise.
You can reach their support team directly through the website’s built-in support system. Though some users have reported slow response times, my personal experience has been mostly positive, with relatively quick replies.
One downside is that Valued Opinions no longer provides a traditional FAQ section. Instead, they use a pop-up support widget, where you can type in your question. Unfortunately, this tool often fails to provide helpful answers—even for common inquiries.
In my opinion, bringing back a clear and accessible FAQ page would greatly improve the support experience. Still, it’s a plus that the option to contact support is easy to find and use when needed.
Final Verdict: Is Valued Opinions Worth It?
Valued Opinions is a legitimate and trustworthy survey site—not a scam. It’s backed by a well-established company and is a member of recognized market research organizations.
That said, a platform being legit doesn’t necessarily mean it’s right for everyone. Here’s a quick summary of the pros and cons to help you decide:
- Operated by a reputable company
- Member of respected market research association
- Real opportunities to earn rewards
- Not all users will qualify for every survey
- No option to receive direct cash payments
- Customer support could be more robust
If you’re happy receiving gift cards and live in a supported country, it’s definitely worth trying. But if you prefer survey sites that pay in cash, you may want to explore alternative platforms.
How to Sign Up for Valued Opinions
Joining Valued Opinions is quick and straightforward. To get started, simply visit their website and check the list of countries where new members are currently being accepted.
Once you find your country, click to begin the sign-up process. You’ll just need to enter your email address and complete a short registration form. The whole process typically takes less than two minutes.
Have questions, feedback, or personal experience with Valued Opinions? Feel free to share your thoughts in the comments below—I’d love to hear from you.